As we work to expand our movement of Arizonans who value education as our state’s top priority, Expect More Arizona is launching a new multimedia campaign intended to elevate the voices of concerned citizens and passionate advocates across the state.  In early April, we hit to the highways and talked to parents, students, business leaders and concerned Arizonans in beautiful places like Phoenix, Scottsdale, Tucson, Casa Grande, Sedona, Flagstaff and more about the state of education.  We heard loud and clear that Arizona’s education system is struggling, and that we can’t wait another day to make it a priority.

Our state is desperate to be heard about our demands for improving education, so we decided to use our ad campaign to present these voices of Arizona. From our business leaders to our preschool teachers, the message is clear: Education must be our priority, and we must take action to improve it today. Our prosperity and very quality of life depend on it, you told us.  As you’ll hear in the spot, “This, right now, is a critical time for our state.”

You can watch this spot here, or maybe you’ll see it on television. The first round of print, outdoor and radio advertisements are also rolling out this week and next.  Maybe you’ll see someone you know or from your hometown. If not, there will be more ads featuring the voices of Arizonans coming very soon.

Presenting the first in the “Voices of Arizona” campaign, “If We Don’t”: