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Communicator Toolkit

A Message from Expect More Arizona

Welcome to Expect More Arizona’s Communicator’s Toolkit. As a communications professional, you have a unique opportunity to help spread the work to your employees about the Expect More Arizona movement and the importance of education to our state’s future and overall economic stability.

Expect More Arizona is a high expectations movement dedicated to making Arizona education the best in the nation. Our goal is to have all Arizonans value education as our state’s top priority. We want everyone to give their time, talent and resources to make Arizona’s entire education continuum – from birth through career – the best it can be. Our partnership is nonpartisan, with room for people of all backgrounds and perspectives to join the movement. We don’t believe there is only one solution to the challenges we face in education. However, we know that the bar must be raised and expectations must be high. We also recognize that each and every one of us has a role and responsibility to do more for education.

This toolkit is designed to help organizations like yours mobilize employees in support of education. Inside you will find:

  • Ideas for implementing an Expect More Arizona campaign in your workplace
  • Samples articles that can be used for newsletter articles, Web articles and emails to employees, customers and vendors.
  • Overview of Expect More Arizona campaign elements including TV Spots, Radio Spots, Print Ads and other creative
  • Overview of ExpectMoreArizona.org and the resources available for employees
  • Information on how to request materials from Expect More Arizona

If you have not already done so, please sign up to receive education related information and opportunities via email. In addition to a monthly newsletter, we also provide information on how to get engaged in strengthening education in your community.

Thank you for your support of education in Arizona. Together, we can provide a stronger foundation for our students and a brighter economic future for our state.


An Ideal Workplace Partnership

In order to mobilize the community in support of education and significantly strengthen education for our students, we need the support of organizations like yours to encourage and motivate employees to get involved.By partnering with us, you can assist Expect More Arizona in raising awareness about the importance of improving education throughout our state. Outlined below is a list of ways that your organization can implement an Expect More Arizonaworkplace campaign.

  1. Invite an Expect More Arizona speaker to an upcoming staff meeting for a 10 minute presentation about key issues facing education and how to get involved in the Expect More Arizona movement.
  2. Include articles on Expect More Arizona in company newsletters, Web and Intranet sites.
  3. Encourage your employees to join the movement and sign up at ExpectMoreArizona.org to stay informed about education-related issues and opportunities.
  4. Join the Conversation by visiting ExpectMoreArizona.org and comment on our blog, ask and answer questions on our parent or educator forums, as well as join and share our social networking sites including Facebook and Twitter.
  5. Maximize your organization’s voice and influence to educate, inform and engage Arizonans to improve education.
  6. Consider adopting a local school or classroom or consider providing scholarships to children of employees.
  7. Encourage your CEO to discuss your organization’s commitment to education in speeches and other types of corporate communication.
  8. Encourage your employees to register to vote and vote for education when visiting the polls in upcoming elections. ExpectMoreArizona.org has a complete voter section to help your employees make their voice heard on election day.
  9. Consider making a financial investment to Expect More Arizona through your company’s philanthropic activities.
  10. Encourage your employees to invest in Arizona’s classrooms through the “invest” page on our Web site.

Elevator Speech

  • Expect More Arizona is a movement dedicated to making Arizona education the best in the nation.
  • We are working to create a culture where education is valued as Arizona’s top priority.
  • We champion high expectations and high quality education for all Arizona students from birth through career.

Sample Messages

Newsletter/Web articles:

Intro to Expect More Arizona

Education is the Key to Arizona’s Future: It’s Time to Expect More
{insert organization name} is a proud partner of Expect More Arizona and we are doing our part to spread the word about making education Arizona’s the best in the nation. Because it will take all of us to strengthen education in our state, Expect More Arizona has set out to create a movement of passionate, actively engaged Arizonans who are working to ensure our students graduate with the skills and knowledge necessary to compete, contribute and succeed in a 21st Century global economy.

The movement consists of a public awareness and engagement campaign that includes both multi-media public awareness messages and grassroots activities to encourage every Arizonan to support education. There are five easy things you can do right now to help make education Arizona’s top priority.

  • Sign up for year-round communications at ExpectMoreArizona.org. It will keep you informed about what’s happening in education and present ongoing opportunities for you to get involved in strengthening education in our state.
  • Let your friends know about Expect More Arizona and rally their support of the effort. You can forward information from the ExpectMoreArizona.org or request a speaker to speak to your neighborhood group, professional association, parent-teacher association or church group.
  • Get actively involved in helping to strengthen education in our state by volunteering at a local school, running for a school board, mentoring students, helping the Expect More Arizona movement and more.
  • Make a financial investment in education by taking advantage of state tax credits, supporting local teachers or investing in the Expect More Arizona movement.
  • Raise your voice for education by voting for people, programs and policies that are supportive of education. This is an important election year. Make sure you are registered to vote and make sure you raise your voice when you cast your ballot. Expect More Arizona has a special Voter Section where you can get information about upcoming elections and learn more about how you can ensure your elected representatives are supportive of education.

By working together, we can improve education for Arizona’s students. Please take time to visit ExpectMoreArizona.org to find out what you can do to improve education today!

Raising Our Expectations for Education in Arizona

As Arizonans, we want our state to be a great place to live, work and raise a family. To achieve this, we need to attract and retain top-level talent, high wage jobs and diverse industries that will fuel our economy and sustain a high quality of life. This requires a strong education system that effectively prepares our students to compete, contribute and succeed in a global economy.

Today, Arizona students are falling behind their national and international peers in academic performance, high school graduation rates and postsecondary degree attainment. And the gap is only widening between the preparedness of our graduates, and the skills and knowledge employers require. Although incremental change in student preparedness will deliver results for our students and our state, we need transformational change that opens the door to opportunities and ensures a highly-skilled workforce far into the future.

Arizona’s future leaders are in today’s cradles and classrooms. As other states and nations become more competitive and successful at producing high caliber talent, it’s more critical than ever to expect more of our own education system and the results it delivers. This begins with making education Arizona’s top priority.

Join the Expect More Arizona movement, visit ExpectMoreArizona.org.

Expect More Arizona: Improving the Education Continuum for All Arizonans

Expect More Arizona is dedicated to increasing public awareness about the importance of making Arizona’s education system the best it can be – from birth through career. As a nonpartisan, nonpolitical partnership, Expect More Arizona has representatives from all segments of our community including: education, government, nonprofit, philanthropy and business.

The success of Arizona’s students to compete in a knowledge-based global economy is dependent upon the quality of the state’s education system. In order to improve our system, students must expect more, teachers must expect more, parents must expect more and our community as a whole must expect more. It is critical that each of us get involved in supporting education – it will take the entire community to work together to strengthen Arizona and ensure our students are prepared to succeed.

Three easy ways for people to get involved in improving education include the following:

  • Get involved in local schools – Reach out to local schools or school districts to seek out ways to help. Many need help in the classroom, fundraising, organizing activities and other special projects.
  • Be a voice for education – One key way to help strengthen education is to be actively involved in the voting process. Know the candidates and where they stand on education. Run for a school board or submit a letter to the editor of the local paper to share a pro-education opinion.
  • Invest in education – In tough economic times, schools need support even more. It doesn’t have to break the bank either! Support teachers in the classroom with books, gift cards and other supplies or give directly to a school or the district foundation to support special programs and learning initiatives.

Please visit ExpectMoreArizona.org for more ideas about how to get involved in strengthening education and sign up to receive regular updates and opportunities to get involved. After all, it will take every Arizonan to make education the top priority in our state.

Do More: Give of Your Time And Help Improve Education

Improving education in Arizona will take the active involvement of everyone in our state. Expect More Arizona is working to create a movement of Arizonans who are passionately engaged in helping to make education our top priority.

As Arizona schools are being challenged to do more with less, they need support and resources from the entire community to ensure our children are getting the education they need to succeed. Schools depend on parents, families and community members to raise money, volunteer in the classroom and provide one-one-one help to individual students.

There are many ways to get involved in strengthening education. From volunteering in a classroom to running for school board, you can make a difference! In addition to helping the school, research is now showing that volunteering in the classroom can give kids an academic boost. A study from the Department of Education found that when parents and other supportive adults are present in the classroom, the performance of all students tends to improve.

In addition to volunteering in a local school, you can also volunteer at education supporting non-profits such as Junior Achievement, Teach for America and Communities in Schools of Arizona. These organizations help provide support to the traditional classroom activities and help facilitate the learning of students. By volunteering in the classroom or with an education supporting organization, you are helping to provide a positive foundation for children as they transition through the education continuum.

To learn more about what’s happening in education, and explore specific ways that you can get involved, please visit ExpectMoreArizona.org.

Email Messages:

Intro to Expect More Arizona

Email Message:
{Insert Organization Name} is proud to partner with Expect More Arizona, the movement to strengthen education in our state. In order to ensure a prosperous future for Arizona, we must provide our students with a strong education system throughout every stage of the education continuum.

For more information about Expect More Arizona, please visit ExpectMoreArizona.org and sign up to receive education related information and opportunities.

Promoting Doing More

Email Message:
Improving education in Arizona will take the active involvement of everyone in our state. Expect More Arizona is working to create a movement of Arizonans who are passionately engaged in helping to make Arizona education the best in the nation.

It is critical that we all get involved in helping to improving education. {Insert Name of Organization} would like to encourage all employees to consider getting involved in some aspect of education. From volunteering in a classroom to running for school board, you can make a difference.

To learn more about what’s happening in education, and explore specific ways that you can get involved, please visit ExpectMoreArizona.org.

Campaign Elements

Campaign ElementsExpect More Arizona is dedicated to creating a movement of passionate and engaged Arizonan’s who value education as our state’s top priority. A key component of our statewide effort includes a multi-media public awareness campaign. The following information is available for download at ExpectMoreArizona.org. Please feel free to use them on your Web site, Intranet, Blog and/or other electronic communication. For questions about any of these files, please contact us at info@expectmorearizona.org.Click here to view our campaign.

ExpectMoreArizona.org – A Resource for Your Organization and Your Employees
ExpectMoreArizona.org is an education resource for parents, students, business people, policy makers, concerned Arizonans and members of the media. In the site, you will find:

  • current and dynamic content about what’s important in education,
  • resources to help you understand the most important issues facing education
  • opportunities to contribute ideas and perspectives on education issues
  • opportunities to get involved
  • forums to ask questions and discuss issues facing parents and educators in Arizona.

Please visit expectmorearizona.org and sign up to receive education-related information delivered to your email. {new images will be inserted}

Join the Conversation
One of the ways your employees can get involved in to join the education conversation through the Expect More Arizona blog or one of Expect More Arizona’s social networking sites. These forums provide opportunities to engage in conversation with others around the issues facing education and explore ways to make a difference. You can find Expect More Arizona on Facebook, Twitter and LinkedIn.

Join the Movement

Stay Informed

Sign up to join the Expect More Arizona movement, and we will help you stay informed about what is happening with education in Arizona.
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The Facts

50% of graduates who don’t qualify to enroll in Arizona’s public universities
Learn More

Additional Opportunities

It will take all of us to make education a top priority in Arizona. Here are more ways you can expect more and do more for education in our state.

Advocate | Volunteer | Invest | Store | Vote | Events

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